Most consultants leave after the deck. I don’t. My model is built around one idea: a strategy is only as good as the pilot that proves it, and most organizations don’t have the internal bandwidth to get from recommendation to result on their own — especially mid-transformation, with a lean team and a big mandate.
I work with Boards, CEOs and leadership teams who need both the thinking and the hands-on execution to get a growth initiative from idea to proven pilot.
How I work — Diagnose, Design, Pilot, Scale:
- Diagnose — A focused audit of the category, channel, and consumer insight to find the real growth constraint, not just the symptom.
- Design — A scoped, insight-led strategy: product, pricing, positioning, and go-to-market — sized to a specific, testable pilot.
- Pilot — I stay hands-on through execution in one region, channel, or category — tracking results weekly alongside your team.
- Scale — Once the pilot proves out, we build the funded, organization-wide rollout plan together.
Where I add the most value:
- Category and channel growth strategy (especially consumer goods, durables, D2C)
- Omnichannel and e-commerce-led go-to-market
- Insight-led product and positioning work
- Cost and margin discipline during turnarounds
- Building or rebuilding sales teams and channel structures from the ground up
The ask is always small to start. I typically propose a time-boxed diagnostic sprint (2–3 weeks, fixed scope, fixed fee) before any larger engagement — so you can evaluate the fit with minimal risk.
Vijay Makwana 