Case 1 — Whirlpool
+50% volume growth Led the launch of a new air-conditioner range sourced from a China-based OEM, built around India-specific, low-cost innovations grounded in consumer insight. Grew category volume 50% while maintaining profitability. Also grew DTH channel sales 69% and retail channel sales 30% in home appliance categories including washers, ACs, and microwaves.
Case 2 — Blue Tribe Foods
4.5x business growth, as CEO Built the omnichannel sales and marketing strategy from the ground up for a frozen/plant-based foods business, including building a retail sales team from scratch. Grew the business 4.5x while cutting sourcing cost 50%.
Case 3 — Hi Care
2x productivity gain Ran a diagnose → pilot → scale model for a 135-person direct sales force — proving the approach on roughly 30% of the force before rolling it out more broadly, doubling overall productivity.
Case 4 — GNC
50% reduction in cost-per-reach Redesigned marketing spend allocation to cut cost-per-reach in half while maintaining reach and engagement targets.
Additional experience: Fractional and interim CEO / integration-management roles, including at Sesa Care and within Rio Tinto’s portfolio — operating inside board-level governance and investor oversight.
Vijay Makwana 